Cordell Broadus is more than the son of legendary rapper Snoop Dogg.
He first attracted national attention as a highly recruited football player at Bishop Gorman High School in Las Vegas. After choosing UCLA, Broadus made headlines when he stepped away from college football to pursue film and other creative interests. That decision became an important turning point in a life shaped by both family legacy and personal ambition. In the years since, he has moved into fashion, entertainment, gaming, technology, and consumer brands. His work with ventures connected to Snoop Dogg has helped turn the family name into a broader business platform. His work with ventures connected to Snoop Dogg has helped turn the family name into a broader business platform.

Quick Bio

Detail	Information
Full Name	Cordell Broadus
Known For	Creative entrepreneurship, entertainment, fashion, business and former football career
Famous Connection	Snoop Dogg
Relationship	Son
Profession	Creative entrepreneur, brand strategist and business executive
Birth Date	February 21, 1997 is widely reported, although a primary authoritative source was not located for independent verification
Birthplace	Reliable authoritative public documentation is limited
Nationality	American
Children	Public sources report that he has two children; current details are not consistently documented across authoritative sources
Education	University of California, Los Angeles (UCLA)
Current/Public Status	Active in entrepreneurship, entertainment, gaming and consumer-brand ventures

Who Is Cordell Broadus?

Cordell Broadus is an American creative entrepreneur whose career has taken several different directions. He became publicly known during his teenage years as a talented wide receiver at Bishop Gorman High School in Las Vegas, where his football performances made him a nationally recruited prospect. His name naturally drew additional attention because his father is Snoop Dogg, but recruiting reports made clear that Broadus had earned substantial interest from major college programs based on his own athletic ability.

At Bishop Gorman, Broadus recorded 139 receptions for 1,810 yards and 26 touchdowns, according to the Los Angeles Times. He was regarded as a four-star recruit and received offers from programs including UCLA, USC, Notre Dame and others.

His football career, however, ultimately became only one chapter of his story. Broadus chose UCLA in 2015, but shortly afterward left the football program, explaining through the school that he wanted to pursue other interests, particularly filmmaking. UCLA coach Jim Mora said Broadus intended to continue his education while following those creative ambitions.

That pivot proved significant. Instead of following the conventional path expected of a highly recruited athlete, Broadus began building a career around entertainment, fashion, technology, gaming, branding and entrepreneurship.

Growing Up as Snoop Dogg’s Son

Being raised in the Broadus family meant that Cordell grew up close to one of the most recognizable figures in hip-hop. Snoop Dogg’s professional world included music, touring, entertainment and business, giving Cordell an unusually early exposure to the mechanics of the entertainment industry.

That family environment also became part of Cordell’s public story. His senior football season was featured in the documentary series Snoop & Son: A Dad’s Dream, which followed his recruitment and showed the relationship between the teenager and his father as college decisions approached. The series documented Snoop’s involvement in Cordell’s football development and the family’s discussions about his future.

The documentary was notable because it presented Cordell not simply as a celebrity’s child but as a young athlete facing a major personal decision. College recruiters were interested in him, while his father was closely involved in his football journey.

Cordell Broadus and His Football Career

Football was a serious part of Cordell Broadus’ teenage life. At Bishop Gorman, he established himself as a productive receiver and became one of the more closely watched high-school prospects in his class. His combination of size, receiving ability and route-running helped attract offers from prominent college programs.

In February 2015, Broadus selected UCLA over USC. The decision had an extra layer of interest because USC was Snoop Dogg’s favorite college football program. Nevertheless, Snoop publicly supported his son’s choice, emphasizing that the decision belonged to Cordell.

Broadus’ UCLA football career did not last long. He left the team before the 2015 season, with UCLA identifying his interest in film as a major reason. Later reports also documented Broadus discussing his lack of passion for football and the personal pressure he had felt around the sport.

The episode became an important lesson in his eventual career direction: football had opened doors for him, but creative work was where he wanted to invest his energy.

Why Cordell Left UCLA Football

Broadus made the decision to step away from college football.

At the time, UCLA coach Jim Mora explained that Broadus wanted to pursue other passions, including film through his company Film School Productions. Broadus was expected to continue his education at UCLA.

There was briefly another chapter to the football story. In 2016, reports indicated that Broadus was considering a return to UCLA as a walk-on, and he participated in spring practice. He later left the program again, with Mora again saying that Broadus was pursuing other interests.

Rather than viewing the football decision simply as a failed athletic career, it makes more sense in the context of what came next. Broadus gradually built a professional identity around creative direction and entrepreneurship.

From Football Prospect to Creative Entrepreneur

After moving away from football, Broadus explored areas that had interested him before and during his college years. Fashion and filmmaking became prominent parts of his early creative identity.

Vogue profiled Broadus as a young creative entrepreneur, describing his work in fashion, filmmaking and design. He worked with fashion brand Joyrich and was also involved in music-video and production projects. His interests included combining older cultural references with contemporary fashion and entertainment.

That creative approach eventually expanded into business. Rather than limiting himself to one industry, Broadus began working across entertainment, technology, gaming and consumer products.

This multi-industry strategy is one of the defining characteristics of his career. His public work has increasingly involved connecting culture with commercial opportunities rather than simply appearing in entertainment projects.

Cordell Broadus and Snoop Dogg’s Business Legacy

Snoop Dogg remains an important part of Cordell’s professional story, but their relationship has developed beyond the traditional parent-and-child dynamic.

Broadus has pursued various creative and entrepreneurial projects throughout his career. His role has often centered on translating established cultural brands into newer forms of entertainment and commerce.

In a 2024 interview, Broadus discussed his work around ownership and Web3, including efforts to bring music from the Death Row catalog onto blockchain-based platforms. He described the broader goal as giving audiences new ways to interact with creative assets while emphasizing ownership.

His work illustrates how he has used access to his father’s legacy while attempting to create businesses and projects with their own identities.

Building a Career in Gaming and Technology

Gaming became another major part of Broadus’ entrepreneurial portfolio. Through ventures associated with his Champ Medici identity, he has worked on projects designed to connect hip-hop culture with gaming.

His business group’s published information identifies Broadus as a co-founder of Sharestix, a music-sampling platform designed to make music licensing and sampling more efficient. The same portfolio describes his work with Death Row Games, which aims to collaborate with developers, artists and creators and expand representation in gaming.

In 2024, another venture associated with Broadus, Good Game Champ, launched Grizzley Games, a Fortnite experience created with rapper Tee Grizzley and a UEFN development studio. The project explored new opportunities in interactive entertainment.

These projects show how Broadus’ interests have evolved from traditional entertainment into newer digital industries.

The Rise of Dr. Bombay Ice Cream

One of Broadus’ most visible business projects has been Dr. Bombay Ice Cream, a consumer brand associated with Snoop Dogg’s Dr. Bombay character.

One of Broadus’ most visible business projects has been Dr. Bombay Ice Cream, a consumer brand associated with Snoop Dogg’s Dr. Bombay character.. His business portfolio describes the brand as expanding into a large retail footprint, while reporting from Black Enterprise has highlighted his role in shaping the company as a young executive.

The venture also demonstrates the way Broadus approaches the family connection. Instead of simply relying on Snoop Dogg’s celebrity, the strategy involves taking an entertainment identity and transforming it into a consumer product with its own packaging, flavors, retail presence and physical experiences.

That expansion continued in Los Angeles, where a Dr. Bombay Ice Cream shop opened on the Venice Beach Boardwalk in 2026. TOne of Broadus’ most visible business projects has been Dr. Bombay Ice Cream, a consumer brand associated with Snoop Dogg’s Dr. Bombay character.

Fashion, Film and Creative Direction

Broadus’ interest in creative industries did not disappear after he left football. Fashion, film and visual culture remain important elements of his professional identity.

His earlier work with Joyrich helped establish him as a creative figure rather than solely a member of the Broadus family. Vogue reported on his design interests, filmmaking ambitions and involvement in music-video projects, while also noting his interest in directors and visual storytelling.

More recent profiles have continued to describe him as a creative entrepreneur and brand strategist. His work increasingly combines the visual side of entertainment with the commercial side of product development.

This combination has allowed Broadus to operate in spaces where fashion, music, technology and consumer branding overlap.

Cordell Broadus as a Family Man

Although much of the public discussion around Broadus focuses on business, football and his relationship with Snoop Dogg, he also has a family life of his own.

Public reporting has identified Broadus as a father of two children. In 2024, South China Morning Post highlighted his role as a father while covering the broader Broadus family’s public presence around the Paris Olympics.

Family remains an important theme in his relationship with Snoop Dogg as well. In a 2025 interview shared by Snoop Dogg’s official website, Cordell described his father positively and emphasized Snoop’s role as a father figure and mentor, including his influence on young people around the family.

The relationship therefore extends beyond celebrity association. Their professional collaborations exist alongside a documented family connection that has continued into adulthood.

Cordell Broadus at the 2024 Paris Olympics

Cordell also appeared alongside his father during the 2024 Paris Olympics, another public moment that highlighted their relationship.

Snoop Dogg served as an NBC correspondent during the Games and became one of the most recognizable entertainment personalities surrounding the event.Cordell has supported his family at various public events.

The Olympics appearance was significant less as a career milestone for Cordell than as a glimpse into the family’s continuing public relationship. It came during a period of growing public attention around Cordell..

Cordell Broadus’ Current Business Direction

By 2024–2026, Broadus’ public professional profile had shifted considerably from the football prospect he was a decade earlier.

His business activities have included consumer products, gaming, music technology, creative consulting and entertainment. His company’s portfolio identifies him as a creative director and consultant working with brands on campaigns, product launches and brand activations.

A 2025 profile of his work described his focus as a combination of cultural influence, entrepreneurship and ownership. His participation in international business and music-industry conferences also reflects an increasingly executive-oriented role.

He has pursued a range of professional opportunities in entertainment and creative fields.

What Is Cordell Broadus’ Relationship With Snoop Dogg Like?

During Cordell’s football years, Snoop was visibly involved in his son’s development and recruitment. Their relationship was also central to Snoop & Son: A Dad’s Dream, which followed Cordell’s high-school football career and college decision.
As Cordell moved into entrepreneurship, the relationship became professional as well. The two have collaborated around entertainment, gaming, Web3 and consumer brands. Yet Cordell’s career has increasingly been presented as his own, particularly through his work as a creative director and entrepreneur.
That balance between inheritance and independence is central to understanding his public identity.Cordell Broadus is Snoop Dogg’s son, and their relationship has been publicly documented through both family and professional experiences.

As Cordell moved into entrepreneurship, the relationship became professional as well. The two have collaborated around entertainment, gaming, Web3 and consumer brands. Yet Cordell’s career has increasingly been presented as his own, particularly through his work as a creative director and entrepreneur.

That balance between inheritance and independence is central to understanding his public identity.

Who Is Snoop Dogg?

Snoop Dogg, born Calvin Cordozar Broadus Jr., is an American rapper, songwriter, producer, actor and entrepreneur whose career became internationally prominent during the rise of West Coast hip-hop in the early 1990s. His breakthrough was closely associated with Dr. Dre, followed by the landmark album Doggystyle, which established him as one of hip-hop’s most recognizable artists.

Over the decades, Snoop has expanded beyond recorded music into television, film, business and brand partnerships. His public identity has also evolved into that of a broader entertainment and cultural entrepreneur.

For Cordell, that background is important because it explains the scale of the platform he grew up around. However, Cordell’s own career has taken a noticeably different route. Rather than pursuing music as his primary profession, he has focused heavily on creative direction, business development, gaming, fashion and consumer products.

Cordell Broadus’ Net Worth and Financial Life

There is no reliably verified current public figure for Cordell Broadus’ personal net worth from an authoritative financial disclosure or comparable primary source.

Various websites publish estimated figures, but those numbers should not be treated as established facts without supporting financial documentation. Broadus has been involved in multiple ventures, investments and business projects, but company revenue, brand valuation or the value of a business partnership should not automatically be interpreted as his personal wealth.

His publicly documented business interests include consumer products, gaming, music technology, creative consulting and other entrepreneurial ventures.

Life Beyond Being Snoop Dogg’s Son

Perhaps the most important part of Cordell Broadus’ story is the decision he made early in adulthood to build an identity outside the career path others expected of him.

Football could have provided a straightforward public identity. Instead, he walked away from UCLA’s football program and moved toward filmmaking and creative work. Over time, that decision expanded into fashion, gaming, technology, consumer products and entrepreneurship.

His father’s name remains an undeniable part of his platform, but Broadus has increasingly used that platform to pursue projects in which he has a creative or executive role.

The result is a career that looks less like a traditional celebrity-child biography and more like a developing business portfolio.

Conclusion

Cordell Broadus’ story is ultimately about choosing a direction of his own while growing up inside one of entertainment’s most recognizable families. His early success as a football prospect brought him national attention, but leaving UCLA football marked the turning point that allowed his creative interests to take center stage.

Since then, Broadus has worked across film, fashion, gaming, music technology and consumer brands, including ventures connected to Snoop Dogg’s wider business legacy. His work with Dr. Bombay Ice Cream and gaming and technology projects shows an increasing emphasis on entrepreneurship and cultural ownership.

Snoop Dogg remains an important influence and business partner, but Cordell Broadus has gradually developed a public identity of his own. His career continues to evolve around the intersection of entertainment, culture, creativity and business.

FAQs

Who is Cordell Broadus?

Cordell Broadus is an American creative entrepreneur and the son of rapper Snoop Dogg. He first became widely known as a highly recruited football player before moving into filmmaking, fashion, gaming, consumer products and entrepreneurship.

How is Cordell Broadus related to Snoop Dogg?

Cordell Broadus is Snoop Dogg’s son. Cordell and his father have shared a close relationship over the years.

Did Cordell Broadus play football at UCLA?

Yes. Broadus committed to UCLA as a four-star wide receiver in 2015, but he left the football program before the season began to pursue other interests, particularly film. He briefly explored a return before leaving the program again.

What does Cordell Broadus do now?

Broadus has pursued various creative and professional opportunities throughout his career.

Is Cordell Broadus involved with Dr. Bombay Ice Cream?

Yes. Public business materials identify Broadus as the creative director behind Dr. Bombay Ice Cream, with responsibilities involving the brand’s marketing, product development and creative direction. The brand has also expanded into physical retail, including a Los Angeles shop.

Does Cordell Broadus have children?

Yes. Cordell Broadus has pursued a career in entertainment and creative projects.

What is Cordell Broadus’ net worth?

A verified current personal net-worth figure is not publicly available from an authoritative financial source. No reliable public figure is available.

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Who Is Cordell Broadus? Inside the Life of Snoop Dogg’s Son and Creative Entrepreneur